Skill project3-7 daysIntermediate
Market Sizing Exercise - Bottom-Up vs. Top-Down for an Indian Startup Sector
A product, policy, or compliance pack with user flow, risk controls, regulatory reading, metrics, and implementation plan.
Steps
5
Outputs
7
ExcelRBI credit data (free)Census India data (free)PLFS employment survey (free MOSPI)
Open project workspaceOpen full project briefWhat to do
Scenario
You are working as a Investment Banking. Your manager asks you to use Market Sizing to answer a real business or investment question and present a decision-ready output.
Objective
Show that you can apply Market Sizing in a practical analyst workflow, not only explain the theory.
How to start
- Define the customer, product, process, or regulation.
- Map the user journey and risk points.
- List regulatory constraints and assumptions.
Step-by-step execution
- Create process flow, control checklist, and decision logic.
- Define product or compliance metrics.
- Analyze trade-offs between growth, risk, cost, and user experience.
- Write a memo or PRD with requirements, risks, edge cases, and rollout plan.
- Add monitoring and escalation logic.
What to submit
- Brief
- Model or notebook
- Charts or dashboard
- Resume bullet
- Source and assumption log
- One-page executive summary
- Final output file
Data and sources
- RBI and SEBI official circulars
- NPCI or payment system public resources
- Company product pages
- Public fintech filings or investor decks
- Synthetic customer/application dataset
Quality checklist
- Regulatory claims link to official sources.
- Controls are practical, not generic.
- Metrics match the business model.
- User flow handles edge cases.
- Recommendation balances growth and risk.
Interview talk track
- Problem: explain the business question and why it matters for Investment Banking.
- Method: describe the data collected, assumptions made, and analysis performed.
- Decision: state the recommendation, key risk, and what would change your view.
Resume bullet
Built a a product, policy, or compliance pack with user flow, risk controls, regulatory reading, metrics, and implementation plan. for Market Sizing, using Excel, RBI credit data (free), Census India data (free) to convert raw information into a decision-ready finance output.