Paytm - Noida, Uttar Pradesh
Key Responsibilities:-
1. Channel Ownership & Growth
Own end-to-end affiliate channel performance from partner onboarding to scale
Drive acquisition with a focus on quality metrics (IR FT), not just volume
Build a sustainable and scalable affiliate growth engine
2. Partner Ecosystem Development
Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms
Onboard and scale high-quality direct affiliates and strategic partners
Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.)
3. DRA Channel Buildout
Set up and scale the DRA (Digital Referral Agent) channel
Ensure compliance with regulatory requirements and internal policies
Define onboarding, training, tracking, and payout mechanisms for DRAs
4. Performance & Optimization
Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates
Drive continuous experimentation across creatives, messaging, and partner cohorts
Improve affiliate-driven funnel metrics: Signup KYC IR FT
5. Analytics & Governance
Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics
Implement strong tracking, attribution, and fraud detection mechanisms
Ensure traffic quality and prevent misuse or arbitrage
6. Cross-functional Collaboration
Work closely with Product, Marketing, Compliance, and Analytics teams
Influence onboarding flows and growth experiments for affiliate traffic
Align affiliate strategy with broader acquisition and business goals
Requirements
810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech
Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)
Proven track record of scaling affiliate channels with measurable ROI
Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships
Experience or exposure to DRA model and regulatory frameworks in financial services
Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis
Experience in managing large budgets and optimizing for efficiency at scale
Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams.
Good to Have
Experience in high-scale consumer internet / fintech platforms
Exposure to fraud detection and traffic quality frameworks
Understanding of compliance constraints in broking/financial products
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